Advertisement Effectiveness - 992 Words

Introduction: Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political amp; ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspapers; magazines; television commercials, radio advertising, outdoor advertising or direct mail or new media such as blogs, website or text messages. Definition:†¦show more content†¦Sources of data: Sources of data are mainly classified in two: Primary data amp; Secondary data. Primary data are those which are collected a fresh and for the first time amp; thus happen to be original in character. The primary data was collected using a structured questionnaire prepared with respect to the objective of the study. Simply primary data refers to the information got directly from the sampled respondents. Secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. The secondary data are based on the documents available in the form of: Books Journals Published papers Internet Data Analysis and Statistical tools: The data collected were analysed and tabulations were made regarding the responses given by the respondents. No statistical tools were used in this project to measure the effectiveness of advertisements. Limitations of the study: 1) Sample size is small as compare to universe. 2) Respondents are biased towards their personal preferences and they might have not answered the questions correctly. 3) Due to simple random sampling there may be large deviation from that of universe. 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