Advertisement Effectiveness - 992 Words

Introduction: Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political amp; ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspapers; magazines; television commercials, radio advertising, outdoor advertising or direct mail or new media such as blogs, website or text messages. Definition:†¦show more content†¦Sources of data: Sources of data are mainly classified in two: Primary data amp; Secondary data. Primary data are those which are collected a fresh and for the first time amp; thus happen to be original in character. The primary data was collected using a structured questionnaire prepared with respect to the objective of the study. Simply primary data refers to the information got directly from the sampled respondents. Secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. The secondary data are based on the documents available in the form of: Books Journals Published papers Internet Data Analysis and Statistical tools: The data collected were analysed and tabulations were made regarding the responses given by the respondents. No statistical tools were used in this project to measure the effectiveness of advertisements. Limitations of the study: 1) Sample size is small as compare to universe. 2) Respondents are biased towards their personal preferences and they might have not answered the questions correctly. 3) Due to simple random sampling there may be large deviation from that of universe. Chapter Scheme: Chapter 1: Introduction, objectives, statement ofShow MoreRelatedEffectiveness Of Print And Television Advertisements Essay1035 Words   |  5 Pagesâ€Å"Effectiveness of Print and Television advertisements, a Comparative study of the same brands on different media vehicles.† - Ayushee Bhatnagar Abstract In the age where technology has made things easy and convenient there are some things that have become complicated but necessary, same are the case with advertising. For the advertising companies, reaching to their target audience has become a complicated task. A significant shiftRead MoreEffectiveness of Advertisement in Telecom Industry7709 Words   |  31 PagesA PROJECT REPORT On A study on Effectiveness Of Advertisement in telecom industry Submitted to:- B.K.School of Business Management, Gujarat University, Ahmadabad Guided by:- Dr. Prateek Kanchan Submitted By: Sachin chokhawala (1912) ACKNOWLEDGEMENT The satiation and euphonies that accompany the success completion of a task would be incomplete without a mention of people who made it possible. So, with immense gratitude, we acknowledge all those, whose guidanceRead MoreMarketing Effectiveness Of Quality Of The Brands And The Advertisements869 Words   |  4 PagesThe customer’s satisfaction is based on the marketing effectiveness of quality of the brands and the advertisements. This measurement is calculated as [average brand judgment/100 + average ad judgment/100]/2. The scoring ranges from 0 to 1.0 in which a good score will be rated more than 0.8.Our company’s current marketing effectiveness rating is: [52/100 + 61/100]/2 = 0.57. This is broken down to the following averages: target segments best brand judgments = (54 + 50)/2 = 52; first segment highestRead MoreThe Effectiveness of Dr Pepper Advertisements Essay1201 Words   |  5 PagesThe Effectiveness of Dr Pepper Advertisements Advertising appears in every part of our lives. What ever we see or do in a day involves advertisement. For example, buying a drink, waiting at the bus stop, or walking past a shop window. All have some sort of advertisements displayed. Advertising is a very productive and successful business. Advertising drives the majority of products we buy, and no matter what we do, we cannot escape it. We see advertising all over theRead MoreGiorgio Armanis Fragrance for Men: Effectiveness of an Advertisement1242 Words   |  5 PagesAbstract This paper will examine the effectiveness of an advertisement for Giorgio Armani’s fragrance for men found in Men’s Health magazine. Focusing on the specifics of the ad, analysis will be done to depict the ins and outs of how the advertisement is conveying its message to the reader. To understand how marketers exploit their products to the consumers, the dynamics of an ad can be studied. Assessing the advertisement on a few important characteristics such as how the product is differentiatedRead MoreEssay about The Effectiveness of Sex Appeal in Advertisement661 Words   |  3 PagesThe Effectiveness of Sex Appeal in Advertisement Sex is everywhere. Its in every magazine, on every television station, and in every movie. Sex appears in advertisements for everything from shoes to food to computers. It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others. Ads with sex can be more memorable, but sometimes too much sex overpowers the ad, drawing attention away from the brand. Overdone sex appeal can offend the targetRead MoreEssay about The Effectiveness of the Takamine Guitar Advertisement548 Words   |  3 PagesThe Effectiveness of the Takamine Guitar Advertisement The Takamine guitar advert can be viewed as an effective piece of media in an array of different ways. The ways used play on a very unconventional style, which is not often used for a musical instrument. For example most guitar advertisements would use such images as a lead guitarist of a band standing tall whilst making his guitar scream out whilst he is backed by a huge amp or some such and the other. TheRead MoreThe Lack Of Promotion For College Students Essay1275 Words   |  6 Pagesgroup of potential consumers in Athens, would help AFM’s development in several aspects including customer base, reputation, and profitability. Third Criteria: Advertising Effectiveness Cost and convenience are indeed important to comparison and evaluation different methods used for AFM’s advertisements to student. But effectiveness (the effect measured or expected from different advertising methods used) can also be crucial to decision making on advertising strategies of AFM. Based on the potentialRead MoreEffectiveness of Body Image Portrayal in Different Advertisements 804 Words   |  3 PagesWhat many women think when they see a Victoria’s Secret advertisement on TV is to put the chocolate down and hit the gym. Why is this? To be beautiful and fit is a prerequisite to becoming a model for their various lingerie campaigns. People all around the world tune in to watch the annual Victoria’s Secret Fashion Show, and see their â€Å"Angels† strut down the walkway in lingerie. In today’s society, being thin is considered attractive and acceptable—what the ideal woman should look like. While noRead MoreHumor and Persuasion13 18 Words   |  6 Pagesenables the audience to feel compelled to match their views with the speaker’s own views. Humor is said, on more than one occasion, to be effective in persuasion but with the effectiveness also comes the associated risks. In the Journal of General Psychology, a study was done by Jim Lyttle, where he researched the effectiveness of humor and persuasion. He used business ethics training while trying to determine if humor plays a role and how much in persuasion. Cartoon images as well as wisecracks

China s Struggle With Air Pollution - 901 Words

On October 1st, 1949, the People’s Republic of China officially became a country and a player on the world stage. Since then, China has entered a new Communist era of stability, with the Reform and Opening Up policies of 1978 bringing in China’s phenomenal economic growth (Tisdell, 2008). However, with these advances in industry come a downside: air pollution. Since the early 1980s, air pollution levels have been climbing to dangerous levels. However, in 2013, the scales tipped for the worst. This certainly was not the first year that air contamination reared its ugly face, blackening Chinese cities, closing roadways and sending children to the hospital. Although difficulty breathing and poor air conditions had been a fact of life for most people in China, awareness of the problem peaked that year, causing 2013 to be remembered as the year that China’s struggle with air pollution went mainstream. Shortly after the start of the year, Beijing and surrounding regions were hit by pollution of unimaginable levels. At one point, in the middle of January, the Air Quality Index level in Beijing peaked as high as 993, far beyond levels health officials deem extremely dangerous. For comparison, on the same day in Miami, the AQI was 11 (Xinhua, 2013). As this air pollution issue continues to develop, it is vital that the Chinese put an end to this air contamination because of the health issues, economic issues, and international relation issues. China’s pollution peaking atShow MoreRelatedChina s Massive Pollution Problem918 Words   |  4 Pagesâ€Å"Air pollution is defined as any substances absorb into atmosphere, and these substances harm the living things and environment† (Dictionary). As dictionary mentioned, during development of the Beijing for 10 years, air has been contaminated by emission of gases and smog from industrial factories whose number has been increasing. 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Change Program and Map The Problems †MyAssignmenthelp.com

Question: Discuss about the Change Program and Map The Problems. Answer: Conduct the diagnoses of change that led King Edgar Hospital NHS Trust to launch an organizational change program and map the problems. The industrial revolution have led to the advancement of the world and has greatly contributed to the ongoing growth as well as development. As a result of the unique 4th Industrial Revolution, the government had mounted massive pressure for Hospitals to improve their services while reducing the duplication. This forced the three Hospitals to merge and subsequently formed the King Edgar Hospitals Trust. The Trust received massive negative media coverage as a result of its waiting list challenges alongside thirty pound million financial deficit. The Trusts credibility plunged deeper and this occasioned the need for change management. The identified problems facing the Trust then included surged trolley waits for the patients in both AE (Accident and Emergency) department, bottlenecks in medical admission ward, higher rates of admission, patient put on wrong wards, surged durations of stays, discharge delays, poor relationships with social services as well as surged patient complaints. The King Edgar Hospital NHS Trust was never left behind due to these change especially the 4th industrial revolution that has been increasingly contributing as well as challenging the norm. The revolution is never merely about smart and associated machines alongside ecosystem, it is instead a fusion of both and their respective interactions crossways the digital, biological as well as physical domains which make it fundamentally distinct from the predecessors. This implies that industries including the King Edgar Hospital NHS Trust must find novel forms of operating their businesses. This has subsequently led to the Hospital need for a major transformational change crossways the industry. This is because the Healthcare Industry is amongst the most critical to the 4th Revolution and this challenged with complexities of propelling key transformational change. King Edgar Hospital was as a result marred with financial crises, hurdles meeting the government waiting list targets as well as negative media coverage. The hospital was thus propelled to launch an organizational change program against this backdrop of a genuine crisis. It adopted the end-to-end chain which meant from the admission to discharge being the focal point earmarked for change. The change was thus meant to be the novel norm as the healthcare sector copes with the effects of the 4th industrial revolution. After deliberations on the issues identified above, it was apparent that many problems were related to inefficient patient processing that bared the capability of the Trust to decrease their waiting list. Provided the governing scrutiny of long waiting list, alongside resulting autonomy repercussions for the Trust, sorting out such capacity as well as throughout challenges became a top notch priority. The Trust realized that someone had to drive and accept accountability of the Trust to enhance the performance of the admission-to-discharge chain besides the turnaround strategy. The CEO of the Trust then asked the executive director of nursing (Tracey Burn) to take lead. Burns was aware of each problem. Albeit her roles and responsibilities were wholly managerial, she was never a stranger to hands-on-nursing, as she knew that the Trust beds were frequently blocked by patients that were medically stable yet had nowhere else to leave for like nursing home. She thus welcomed the opportun ity for two key reason. One reason was the professional caregiver gut response to an unacceptable condition as she thrived to place herself in the position of the patient having spent up twelve hours on the trolley in the AE department when one has had nothing to eat or even drink and one has likely got the sore bottom due to one being laid on the tiny and little thin mattress without dignity. For her, it was all about saying that the Trust could make a change to that menace then by merely moving certain of systems. Her second reason was that past patient viewpoint, Tracey saw the opportunity to expand her role of nurses in the environment marred with medical profession. She therefore wished to attempt to boost the voice of nursing and illustrate that nurses could contribute immensely to the agenda. Thus empowering nurses could assist recruit as well as retain additional nurses in what had turned out to be a very tight labor market. With the extra potential to relieve the waiting li st, the change project was a high stakes undertaking on each angle. She thus saw the opportunity to introduce a systemic approach to the discharge of patients which would start at the pre-admission phase and hence nurtured plans to usher in nurse-led discharges that imply the nurse assuming the responsibility from specialist physicians to make the ultimate decision for patient discharge. However, the major problem is that Trust never benefited from the governments option of pouring in additional resources to meet its targets as it was even already cash-trap. The Trusts option was to only work to meet its targets as best it was possible with its own existing resources. This goal thereby gave rise to expedient measures which generated hurdles downstream as they patient had to wait almost 12 hours leading increased pressure being mounted on medical admission ward to assign the patients to a ward-to evade violation of 12-hour ruling. This implied that the patient could be dispatched to wherever there was a free bed. Characteristically, such wrong assignments surged the duration of stay among patients since they would never be seen any relevant specialist, who undertook their respective rounds on other wards. The target pressures also distorted clinical priorities as patient were sent home early and had to be rushed back to the hospital for re-admissions. Aware of such a risk, Tracey knew the Trust would have to increasingly monitor their re-admission patterns very closely. There were various solutions implemented by the Trust in answer to the discharge problems. Discuss the main solutions. A golden bullets performance objectives were introduced by the Chief Executive in 2003. It entailed an energetic investment in the improvement as well as overhauling the discharge performance of the Trust. Tracey secured a pledge that where nursing took responsibility for discharge planning, matrons would be relieved of their onerous bedmanagement duties that would be then taken up by general management. Supported by her firm mandate from the top, Tracey organized the workshop on the improvement of process of discharge inviting the whole body of matrons each being in charge of a cohort of wards and 20 out of 22 attended. A reduced duties became effective from July. The Hospital engaged in effective discharge planning. They undertook this initiative and it benefited the Hospital greatly. It was successful because the lead matron had in past been the link between the hospital and matron for matters relating to discharge. Helen build on her experience and within few weeks following her first matrons workshop, she was already producing a report that clearly highlighted the scope of the initiative for ward sisters as well as nurses (Hayes 2014). Her report emphasized that it remained a key preference for Trust and that discharge planning began from point a patient was admitted. Several preliminary measures that had been undertaken already were documented in the report. The report further encouraged the ward staff to make better use of discharge lounge, while matrons were given 30-day reports about the utilization of lounge by various ward areas. Hellen further created a cartoon posters marred with golden bullets that clearly showed how discharge pla nning fit into the overal priorities of the Trust. Hellen shared such posters with all ward sisters that reported to Hellen and asked them to display posters to enable the staff to become familiar with their contents. Even the sisters that never went to Hellen contacted her for them and under mere two weeks the posters were displayed on each ward in Hospital. Hellen and newly appointed Discharge Manager were acknowledging the first full-day workshop for the promotion of ownership of discharge planning to make sure that all the staff sisters understood their respective pivotal roles in the process. These initiatives were mostly focused on working smarter than harder. The workshops were also opened to medics, therapist and social thereby raising their awareness of salient issues as a joint problem. Using one of the models of change discussed in class, explain in detail the change process that took place at the hospital led by the Director of Nursing and her team. The Lewinschange management model will be used in explaining the change process which occurred at the hospital led by Director of Nursing (Tracey Burns). This model views a change a familiar thread which runs via all businesses irrespective of size, age or industry. The world is changing rapidly and firms must change even more rapid as well. Organizations which handle change well thrive, whereas those which do not struggle to survive. This model views change as a process with separate stages and hence helps prepare one for what is coming and making a plan to manage a transition as Burns did in this case (Doppelt 2017). This model begins a successful change process by understanding why the change has to take place as Burns took her time to understand this. As put by Lewin assert it motivation for change has to be generated before change can take place One has to be assisted to re-examine various cherished assumptions regarding oneself as well as ones relations to other people. This is referred to as unfreezing phase from where the change starts. According to Lewins Unfreeze is the first phase of change that entails organization being prepared to accept that the change is essential as we saw Burns doing by explaining the purpose of the change and why it was needed in her various meetings with matrons and we saw the matrons accepting when she explained the cuts on roles. Burns used this phase as required by Lewin and developed a compelling message that indicated why the prevailing way of doing things were bad and could not continue (Goetsch and Davis 2014). The second phase is to change itself. Once the uncertainty has been created in the unfreeze stage, change stage is the point at which individuals start to resolve their uncertainty as well as look for novel ways of doing thigs. We saw Burns relieving the matrons their duties and making the nurse-led discharge as the change in the organization. The matron even started to believe her and accepted to act in ways t hat supported her new direction as we saw the matrons accepting to take part in the initiatives. Burns also allowed people enough time to transition as required by this model and this is why she was ready to wait and bring everyone on board. She even explained to them the benefits they will have thus accepting the change. The last stage is the refreeze where change is already taking shape and people have embraced the new ways of working, Burns was ready to refreeze. What lessons and pitfalls are highlighted by the approach to change management at King Edgar Hospital NHS Trust? How would you do things differently? Discuss. The lessons learned from this approach is that change is possible so long as there as a good will and a person who willingly agrees to take the lead. As we saw here, Burns was ready and had a willing heart and put herself into the position of patients to help them solve the problems they were facing. Also we see that even despite have no external resources Burns was able to bring people together and worked as team to realized great achievement (Cummings, Bridgman and Brown 2016). We saw starting very well by first telling people why there was a need for the change and explained in details her plans and got immense support from almost everyone despite few resistance. Thus we learn from that one needs to be objective and have self-efficacy that something can at least be done to change the situations as Burns did in this case. Delegation of duty and giving full authority is also a lesson learned as we saw both Green and Burns working very well after they had assumed their duties. The pi tfalls that I have acknowledged is that a leader should not be annoyed as we sometimes saw Burns when some people were opposed to her initiatives. There is always a need to understand everyone and bring them on board (Cameron. and Green 2015). If I were in Burns position, I would always appreciate my critiques and take their negative views as opportunities and use them to even make the change look more appealing. References Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Cummings, S., Bridgman, T. and Brown, K.G., 2016. Unfreezing change as three steps: Rethinking Kurt Lewins legacy for change management. human relations, 69(1), pp.33-60. Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge. Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hayes, J., 2014. The theory and practice of change management. Palgrave Macmillan. Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), pp.291-298.